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Pricing Your Home to Sell

by Nancy Heim-berg

Selling a house is one of the biggest decisions that homeowners will ever make. Numerous factors are involved in the successful sale of a home. Choices such as selecting an agent, preparing the home, timing, and price all play a major role in a positive experience for homeowners, buyers, and real estate professionals.

The one decision most homeowners wrestle with is deciding on a sales price. Pricing your home to sell involves careful planning, looking at the market, and accessing the condition of your home. Many things are taken into consideration before deciding on a price.

Location

Being aware of your home’s location will provide additional insight into the pricing of your property. Things like power plants, busy roads, and a less than desirable view may all make your sale price lower, while benefits such as neighborhood parks, easy access to shopping, and beautiful views drive prices up.

Staging

Planting flowers, painting, and purchasing new throw pillows may seem insignificant, but these small changes can actually add up to thousands of extra dollars in a home's sale. Presenting a house in the best possible light is important. Creating an environment that is warm and inviting, and that prospective buyers can see themselves in, is the key to selling a house.

Comparative Market Analysis

Given all of these factors, one of the tools that a real estate agent will use to help determine a home's value is a comparative market analysis. This CMA can vary from a short document to one laden with details, but they all have basic things in common. All of them will look at the active listings, pending listings, and sold listings. Additionally, they may look at items such as properties withdrawn from the market and expired listings. A CMA is going to compare your home to other homes with the same square footage and amenities. This information will assist your real estate agent in pricing your home to sell.

When it comes time to sell your home, allow the real estate professionals at Prudential Ambassador Real Estate assist you through every step of the process. With years of superior service and satisfied customers, we are prepared to find the right buyers for your house and to help you find the home of your dreams.

Home Staging

by Nancy Heim-berg

In any kind of market, whether slow or hopping, it is vitally important to show your house at its best. Home staging won't necessarily get a seller a better price, but it just might generate a faster sale. Staging the property means creating a great first impression and helping the buyer to envision it as "home". Here is how you can make some big changes, with little or no investment, in order to make your house stand out from the rest:

Curb appeal is important!

  1. Take a look at the outside of the house from a distance. Look carefully for unsightly issues - from weeds to spider webs. Make sure all dirt and debris are swept or washed away. Put bicycles, tools and toys in the garage and out of sight.
  2. Manicure the lawn. Make sure all the edges are clipped cleanly. Trim all hedges.
  3. Use plants to brighten the environment. Flats of bedding flowers are an inexpensive way to add color to a garden. Even in winter, evergreens in urns can create a welcoming appeal at the front door.
  4. If painting the exterior is out of the question, a good power wash will make a dramatic change to the outside walls. Don't neglect doors and windows.
  5. Buy a new welcome mat, and polish doorknobs and hardware.

Move to the inside

  1. Eliminate personal items. Looking at someone else's family photos on the wall won’t help make the buyer feel welcome. Get a jump on packing by putting all your personal effects away.
  2. Clear the kitchen. Getting rid of all the clutter will make the kitchen appear larger and brighter. Countertops should be clear and sparkling.
  3. Clear the bathroom. Use a basket, and place all necessary personal items that normally reside in the open, under the sink. Make sure towels are clean and fresh.
  4. Minimize furniture to make rooms feel less crowded. Move unnecessary items to storage to create an airy feeling in each room.
  5. Patch and paint the walls. Nail holes from all the photos that used to reside there are not attractive, and a fresh coat of neutral paint will make the entire house look newer.
  6. Clean everything until the house sparkles. Make sure there are no unpleasant odors. Air fresheners for air filters will waft pleasant smells throughout the house with no visible source.

Home staging is very much like dressing well for a job interview. Dressing well won't guarantee you land the job, but dressing poorly will definitely dampen your chances.

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Photo of Heim-Berg Team Real Estate
Heim-Berg Team
Berkshire Hathaway
331 Village Pointe Plaza
Omaha NE 68118
(402) 677-9024
(402) 679-7108 | (402) 830-6123
Fax: 402-493-4805

Stacey OHara CMG financial 515-306-2360

 

©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices Ambassador Real Estate and the Berkshire Hathaway HomeServices Ambassador Real Estate symbol are registered service marks of HomeServices of America, Inc®. Equal Housing Opportunity. Equal Housing Opportunity Realtor License